Fashion twist on heritage
The first products from Steini design were available in December 2015 and the reaction from people was better than we expected. All our products are produced in Iceland both from Icelandic wool and also soft English wool.
In Iceland woollen clothes are a necessity every day and not only in outdoor activities. You need woollen clothes when you are taking your kids to kindergarten, walking your dog, window-shopping downtown or simply for comfort. Therefore, we want to introduce a fashion twist on the typical woolen clothing. Our mission is to make woolen clothes that you can easily mix with other fashion brands so you can both be warm, mega-cool and fashionable. We Icelanders just need to face it – it is always freezing cold here.