Mói is an urban children’s fashion brand originating from Scandinavia.
Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.
The urban designs feature comfortable garments that can be used by both genders between 0–8 years of age. The classic designs blended with instyle basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.
The mói work+shop is located in the heart of downtown Reykjavík. Our work+shop is an open workshop for everyone to explore the world of mói and rare mói items can be purchased as well.